Marketing Manager

JOB SUMMARY:The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation. This role would be responsible for the Instrument Processing product portfolio. This role supports our dental, medical and animal health business units.  ESSENTIAL/PRIMARY DUTIES: Develops marketing strategies within the product segment to achieve stated revenues objectives Ensures consistent product and marketing messaging throughout all communication mediums in Order to deliver clear product support Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content Develops training materials for internal customer service, technical service, internal and external sales organizations Works with Product Managers to develop new product launch plans  Act as the category expert or person for needed support from sales, customer service and technical service Monitors existing product performance via key metrics (growth, market share, mix, etc.) Monitors environment in core product categories Manages category pricing and forecasting for financial and operational planning SECONDARY DUTIES: Monthly financial and operational demand planning Trade show participation  Annual strategic plansupport Product training for internal (sales, customer experience) and external (dealer, customers) audiences EDUCATION and/or EXPERIENCE: BS/BA degree in Business; MBA desirable, +4 years' experience in marketing or product management COMPETENCY/SKILL REQUIREMENTS:  Ability to lead cross-functional teams Strong analytical and financial skills Proficient in understanding technical product aspects Healthcare products, medical devices or medical furniture experiencepreferred Proficient in Microsoft Office applications, including Outlook, Excel and Word Strong presentation and training skills 181AO
Salary Range: NA
Minimum Qualification
5 - 7 years

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