Senior Marketing Manager

JOB SUMMARY:The Senior Marketing Manager will be responsible for establishing and driving downstream marketing strategies and programs consistent with overall business objectives for the organization.   ESSENTIAL/PRIMARY DUTIES: Develops marketing strategies within the product segment to achieve stated revenues objectives Ensures consistent product and marketing messaging throughout all communication mediums in order to deliver clear product support Responsible for creating detailed business cases that reference relevant data sets, to justify the best business decisions, via quantitative and qualitative reasoning. Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content Develops training materials for internal customer service, technical service, internal and external sales organizations Works with Product Managers to develop new product launch plans  Act as the category expert or person for needed support from sales, customer service and technical service Monitors existing product performance via key metrics (growth, market share, mix, etc.) Monitors environment in core product categories Manages category pricing and forecasting for financial and operational planning Assesses the competitive environment, understanding the competitive marketing strategies, product offerings and pricing, developing appropriate actions  Ensures consistent marketing messaging throughout all communication mediums in order to deliver clear product education and support Generate marketing materials that clearly articulate the attributes of the product and product line, including features and benefits for use by sales team Act as the "go-to" person for needed support from sales, customer service and technical service Monthly financial and operational demand planning Trade show participation  Annual strategic plansupport Product training for internal (sales, customer experience) and external (dealer, customers) audiences EDUCATION and/or EXPERIENCE: BS/BA degree in Business; MBA desirable. 4-7 years' experience in all stages of product management including day-to-day management and new product development from idea through launch  Healthcare products, medical devices or medical furniture experiencepreferred Proficient in Microsoft Office applications, including Outlook, Excel and Word COMPETENCY/SKILL REQUIREMENTS:  Ability to lead cross-functional teams Strong analytical and financial skills Proficient in understanding technical product aspects SUPERVISORY RESPONSIBILITIES:  Ensure compliance with legal, regulatory and Midmark policies Interviewing, hiring, training planning, assigning and directing work Conduct performance evaluations and disciplinary actions Address complaints and resolve problems and conflicts Direct and monitor the activities of the departments, ensuring a "team/Midmark" atmosphere is present at all times 18198
Salary Range: NA
Minimum Qualification
5 - 7 years

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