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Marketing Manager

JOB SUMMARY:
The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.
ESSENTIAL/PRIMARY DUTIES:
Develops marketing strategies within the product segment to achieve stated revenues objectives
Ensures consistent product and marketing messaging throughout all communication mediums in
Order to deliver clear product support
Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
Develops training materials for internal customer service, technical service, internal and external sales organizations
Works with Product Managers to develop new product launch plans
Act as the category expert or person for needed support from sales, customer service and technical service
Monitors existing product performance via key metrics (growth, market share, mix, etc.)
Monitors environment in core product categories
Manages category pricing and forecasting for financial and operational planning
SECONDARY DUTIES:
Monthly financial and operational demand planning
Trade show participation
Annual strategic plan support
Product training for internal (sales, customer experience) and external (dealer, customers) audiences
EDUCATION and/or EXPERIENCE:
BS/BA degree in Business; MBA desirable, +5 years' experience in marketing or product management
COMPETENCY/SKILL REQUIREMENTS:
Strong analytical and financial skills
Proficient in understanding technical product aspects
Healthcare products, medical devices or medical furniture experience preferred
Proficient in Microsoft Office applications, including Outlook, Excel and Word
Ability to lead cross-functional teams



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